Search Engine Marketing
Intent-driven paid search that reaches people at the moment they're actively looking — structured, tracked and optimised across Google and Microsoft search environments.
What it is
Search engine marketing captures existing demand. When someone searches for what you offer, a well-structured paid search campaign puts a relevant, credible message in front of them — and a landing page ready to convert their intent.
We build campaigns around search intent, manage them tightly, and keep wasted spend down with disciplined keyword and negative-keyword management.
Who it is for
Search engine marketing suits businesses whose customers actively search for their products or services, and who want measurable, intent-led enquiries. It pairs especially well with strong landing pages and clean conversion tracking.
What Just Media can manage
- Paid search strategy and keyword research
- Search-intent analysis and campaign structure
- Negative-keyword and competitor analysis
- Landing-page alignment with search intent
- Conversion tracking and budget management
- Ongoing performance optimisation
- Campaigns across Google and Microsoft search environments
Key considerations
- Search volume and competition in each market
- Landing-page relevance and speed
- Budget relative to auction pressure
- Accurate conversion tracking
The typical process
Keyword & intent research
We map the terms and intent that matter to your business.
Structure & tracking
We build a clean account structure and reliable conversion tracking.
Landing alignment
We align landing pages to search intent for better conversion.
Manage & refine
We manage bids, negatives and budgets and refine continuously.
Report
We report on cost per outcome, not just clicks.
Related services
Discuss your search engine marketing
Tell us your goals and target markets. We'll suggest a practical, honest next step for your campaign.