Case studies

How we approach client projects

Representative examples of the kinds of projects we take on, and the way we plan, build and measure them across Belgium, Europe and international markets.

Lead generation

International Lead Generation Campaign

Challenge. A business wants a steady flow of qualified enquiries from several European markets rather than from a single home market.

Approach. We build localised landing pages and forms with qualification questions, route leads straight into the CRM, and adapt messaging to each market and language.

Channels. Paid search, paid social and retargeting, weighted by demand in each market.

What we measure. Cost per qualified lead and lead quality by market — not raw volume.

Paid media

Multi-Market Paid Media Strategy

Challenge. A company needs to coordinate advertising budget across several countries without letting any single market run inefficiently.

Approach. We plan a per-market channel mix, set up consistent conversion tracking, and shift budget toward the markets and channels that perform.

Channels. A blend of paid search and paid social, tuned market by market.

What we measure. Return on ad spend and cost per acquisition, compared fairly across markets.

Landing pages

Conversion-Focused Landing Page Project

Challenge. Paid traffic is arriving, but too few visitors convert and the tracking is unreliable.

Approach. We rebuild the landing experience around message match, clarity and speed, and implement clean, consent-aware tracking.

Channels. Supports the paid search and paid social campaigns feeding the page.

What we measure. Conversion rate, page speed and tracking accuracy, before and after.

Let's talk

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