Digital marketing for E-commerce
Online retailers live and die by efficient acquisition and repeat purchase. We help you scale profitably across catalogues, channels and countries.
Marketing challenges
- Maintaining profitable acquisition at scale
- Standing out in crowded product categories
- Managing many products and markets at once
- Driving repeat purchase, not just first sales
Customer behaviour
Shoppers discover products across search, social and marketplaces, compare quickly, and are influenced by price, reviews, delivery and trust. Purchases can be impulsive or considered depending on the product.
Typical customer journeys
- Discovery ad → product page → checkout
- Search → comparison → purchase → retargeting → repeat
- Social → email capture → nurture → purchase
Relevant services
The combination we most often recommend for this sector:
Recommended channels
Channels that tend to fit how these customers research and buy:
- Paid social
- Paid search & shopping
- SEO
- Email & retargeting
Creative considerations
- Strong product visuals and clear value
- Test offers, formats and audiences constantly
- Optimise for mobile-first shopping
Measurement considerations
- Track return on ad spend and contribution margin
- Watch new vs returning customer economics
- Measure across the full purchase journey
Compliance considerations
E-commerce advertising must comply with consumer-protection and pricing rules, and platform policies in each market.
Work in this sector?
Tell us about your goals and markets. We'll recommend a practical, compliant approach.
Contact our teamGrow your e-commerce business
Let's discuss your goals, markets and the enquiries or sales you want to generate.